I was asked to design a logo for a new Government funded organisation where a walk-in help centre has been created for War veterans, to help them with various issues. The centre is based in the Guild Hall arcade in Preston.
Here is the solution to the brief and the description of the logo and why I chose the final format -
“It needed to convey a very strong image to reflect the attitude of the organisation that they mean business and they WILL get things done which will reinforce the positive. The use of the flag, besides the obvious reminder that everything was done for Queen and Country, also acts as a visual trick to soften the main section of the logo, whereas before, it was too strong an image, pushing it to brutal. The crown is an important element as it will give ‘customers’ confidence of the legitimacy of the project, that they have official backing and also portrays familiarity as it is an image used throughout the armed forces.”
Design brief to come up with new corporate identity for marketing company, based in Midge Hall, Leyland, hence the name! Decided to go for the obvious for the icon, but overall theme to be contemporary industrial.
10 Briery Hey, Bamber Bridge, Preston, Lancs. PR5 8HU
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